Signum Surgical 2025
Signum Surgical has developed BioHealx®, a minimally invasive device designed to close anal fistulas via tissue apposition. Their previous web presence did not fully convey the urgency of the condition or the advantages of the technology. The brief was to craft a user‑friendly, modern site that educates clinicians, patients and investors while supporting Signum’s mission to empower clinicians and improve patient outcomes.
Our solution
- User‑centric design: We restructured the site into distinct sections – Mission & Values, Clinical Data, Education, Technology, News and Contact, each with concise copy and clear CTAs. Visual hierarchies guide users through critical information, whether understanding the poor outcomes of traditional treatments or learning how BioHealx delivers 84.4% healing.
- Compelling content: Educational pages explain the prevalence and symptoms of anal fistula, and compare BioHealx to surgery, highlighting its non‑dissection approach and high success rate. Graphical elements and illustrations bring complex medical concepts to life.
- Technology showcase: We created a dedicated technology page detailing the device’s mechanism (bioabsorbable implant, tissue apposition closure, pre‑loaded delivery system) and listing its indications for use.
- Performance & compliance: The site is fully responsive and meets accessibility standards. We implemented a robust CMS to allow easy updates, integrated analytic KPI tracking and ensured fast page loads.
Outcome
The new website positions Signum Surgical as a leader in colorectal medtech, delivering a cohesive narrative that blends education, clinical evidence and product innovation. The intuitive design makes it simple for clinicians and patients to learn about BioHealx, access clinical data and contact Signum Surgical for further information.
