Portershed Spark
Celebrating 10 years of community and innovation
To mark its 10-year anniversary, PorterShed launched SPARK, a milestone moment celebrating a decade of community, innovation and growth. The project required a distinct yet connected brand identity, alongside a digital experience that could support the event, communicate its significance and bring the PorterShed story to life. We worked with the PorterShed team to create a flexible identity system and event website that balanced energy, clarity and consistency across every touchpoint.
- Branding
- Design
- Development
- Ongoing Support
The SPARK website was designed to make it easy for visitors to understand the event, explore the programme and get involved. Information is structured clearly, allowing users to quickly access key details while still capturing the energy and importance of the milestone.
Content is prioritised to support both discovery and action, from learning about the event to engaging with sessions, speakers and updates. The experience is simple, intuitive and focused, ensuring the site works effectively for a wide audience. The result is a digital experience that supports the event at every stage, before, during and after, while reinforcing the strength of the PorterShed community.
The SPARK identity was designed as a bold and adaptable system that could be used across digital, print and environmental applications. A modular visual language allows for variation and expression, while maintaining consistency and recognisability.
Colour, typography and graphic elements were developed to reflect the energy of the PorterShed community, while remaining grounded and usable across multiple formats. This system enabled the team to apply the identity confidently across event materials, communications and digital platforms, ensuring a cohesive and impactful presence throughout the anniversary campaign.
From large-scale event graphics to social content and digital assets, the identity was built to perform in real-world contexts.
Each application was considered as part of a wider system, ensuring consistency without limiting flexibility. The result is a cohesive brand and digital experience that not only celebrates the 10-year milestone, but also strengthens the PorterShed’s identity moving forward.
I’d highly recommend Simpl. Their team is incredibly professional and responsive, and they worked closely with us to create a website that perfectly reflected our vision. Their attention to detail and creativity were exceptional, and the end result exceeded our expectations.
Anthony Shaughnessy - Community Manager @ PorterShed
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