Croi
Leading the fight against heart disease & stroke
Croí had conducted in-house UX research and analysis which revealed that their current digital offering was not meeting expectations. Consequently, they approached Simpl for a solution. Building on their initial findings, we conducted further analysis and created a design and development strategy aimed at improving the user experience for the thousands of people that interact with Croí's digital platform on a daily basis.
- Design
- Development
- E-Commerce
- Ongoing Support
The redesigned website brings clarity and structure to Croí’s digital presence, making it easier for users to access information, navigate services and engage with the organisation.
Complex content has been organised in a way that feels intuitive and approachable, supporting a wide range of users with different needs and levels of familiarity. Accessibility and usability were central throughout the project. The site was designed to ensure key information can be found quickly, understood easily and accessed across devices without friction.
The result is a more effective digital platform that supports Croí’s work at scale—helping them communicate clearly, engage their audience and better serve the thousands of people who rely on their services every day.
Navigation was key. It was essential to understand the users’ needs and pain points and develop the information architecture and navigation system that made it easy for them to find the pages they wanted. By doing so, we created a structure that is easy to use, engaging, and effective.
Croí additionally tasked us with creating infographics and reports that would help them communicate complex data in a clear and compelling way. We developed a design strategy that would be consistent with their brand while also visually engaging and easy to understand.
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