Bluedrop Medical

Supporting earlier detection in diabetic foot care

Bluedrop Medical is developing innovative technology to support the early detection of foot complications in people living with diabetes. As their product and offering evolved, there was a need for a website that could clearly communicate both the technology and its real-world impact. We partnered with Bluedrop Medical to design and develop a structured digital platform that presents their solution clearly, supports different audiences and reflects the importance of their work.

  • Design
  • Development
  • Ongoing Support
  • Print
A tablet displaying a Simpl by Rob&Paul medical website about diabetes foot checks. The screen shows a person examining their bare foot, statistics, informational text, and images of people checking their feet at home.
Three overlapping digital tablet screens display a medical website by Simpl by Rob&Paul, featuring images of people using a health scanner, informational text, a graph, and a visual foot scan. The background is a light gray.

The website was designed to explain Bluedrop’s technology in a way that is clear, accessible and grounded in real-world use. Complex concepts were simplified through structured content, clear messaging and thoughtful visual hierarchy.

Content is organised to support a range of audiences, including clinicians, partners and stakeholders, ensuring key information can be understood quickly without losing accuracy. The result is a digital experience that builds understanding, trust and credibility around a highly specialised product.

A digital tablet with a stylus displays health information about diabetic foot checks using Simpl by Rob&Paul, including statistics and a photo of a man sitting on a couch. Another tablet appears behind it, both set against a light background.

The platform provides Bluedrop Medical with a flexible and scalable foundation to support their growth. Content structures allow the team to communicate product developments, research and updates in a consistent and manageable way.

Visual design was kept clean and focused, ensuring the technology and its benefits remain central, while reinforcing a professional and credible brand presence. The website supports engagement with partners, clinicians and the wider healthcare community, helping position Bluedrop Medical as a leader in preventative care.

Let’s Build
Something Simpl.

A short, focused conversation to understand your needs, explore options and give you clear next steps.