Simpl were thrilled to collaborate with Alliance Abroad in revitalising their existing branding & website, as part of a comprehensive & global redesign and rebuild project. Our shared objective was to empower Alliance Abroad to meet their purpose: “To allow humanity to nurture real changes through the connections we create”.
A thorough rebranding was initiated for Alliance Abroad to modernize and rejuvenate its brand identity, communication style, and overall visual appearance. This process included modifications to the brand’s logo, colour scheme, font style, and promotional materials, aiming to update them to better resonate with their intended audience.
Following the successful debut of the brand and website, our team maintained an active role. Rob & Paul remained engaged with the company, leading social media initiatives, handling graphic design responsibilities, and overseeing various related endeavours. Our continuous involvement and commitment to uniform branding across all channels played a key role in sustaining the company’s robust market position and fostering a dedicated customer following.
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